I'm sure I'm not the only one that buys random domain names. I've been known to stockpile quite a few (someday I'll do something with maztohballyall.com). It was way back in 2011 when I purchased the domain for 3stofthemonth.com. I sat on it for quite a few years with grand plans of creating a monthly cocktail club of sorts.
Thanks to urging and support from Jacob Jones and the crew over at Mountain, that website finally came to life last July when we launched 3st of the Month. Essentially a new monthly drinking holiday, 3st of the Month occurs on the 3rd day of every month, regardless of the day of the week. Each month we pick a theme and gather with an invitation-only VIP audience at different locations around Nashville. It's a ton of fun (and a ton of work), but it's all for a good cause. 100% of the ticket proceeds each month are donated to a local charity.
And while I'm not making any money from the project, it's been a great asset to use as an illustration of how to integrate content for businesses. From recipes to blog posts with photos, video and even playlists, the content we create online becomes the bait that pulls people to the site through social media and email marketing.
Interested? Well, go check it out and sign up for a membership. Tell 'em Food Sheriff sent you.